Apple plans to introduce its own search engine. Several industry experts spoke about this in a conversation with the business publication Financial Times.
According to analysts, Apple has stepped up its efforts to build its own search engine. This is due to the fact that the US antitrust authorities are interested in the long-term cooperation between Apple and Google . The former has been receiving money from Google for a long time, in return setting the company's search engine as the main one on the iPhone. Experts believe that the regulator's interest may leave Apple smartphones and other equipment without a search engine.
Experts believe that one of the indicators of Tim Cook's interest in the new industry is the appearance in iOS 14 of a built-in search engine that processes and responds to user requests without the participation of Google and other systems. In theory, creating a Google killer would allow Apple to strike at a major market player. The journalists recalled that in 2018, the IT corporation hired John Giannandrea, who previously led the development of artificial intelligence for the Google search engine.
"Apple has a trustworthy team that I think has the experience and capabilities to launch a search engine," said former Google CTO Bill Coughran. “Apple's position is unique because it has an iPhone and an iOS. They can customize the default browser, ”said former head of advertising at Google Sridhar Ramaswamy. Some experts noted that the company has both the talent and resources to launch the search engine.
At the same time, Ramaswami stressed that the creation of a search engine is a technically challenging task, but not as difficult as before. "Any reasonable search engine should have 20-50 billion pages in the active index," the specialist said. Dan Wang, associate professor of business at Columbia University Business School (USA), said that Google's advantage lies in scale and it would be extremely difficult for Apple to create something similar.
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